The experience of craft beer is not just about what’s in the can, but what’s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans.
Release date: February 2022
Format: 21 × 26 cm
Features: Full colour, hardcover, stitch bound, 208 pages